The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 17, 2012
Filed:
Nov. 17, 2009
Dou Shen, Redmond, WA (US);
Yi Zhang, Redmond, WA (US);
Heng Zhang, Redmond, WA (US);
Sahil Thaker, Issaquah, WA (US);
Valeri Liborski, Woodinville, WA (US);
Ying LI, Bellevue, WA (US);
Dou Shen, Redmond, WA (US);
Yi Zhang, Redmond, WA (US);
Heng Zhang, Redmond, WA (US);
Sahil Thaker, Issaquah, WA (US);
Valeri Liborski, Woodinville, WA (US);
Ying Li, Bellevue, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
Systems, methods, and computer storage media having computer-executable instructions embodied thereon that facilitate advertisement selection using advertising units. An entity that is a sequence of two or more words is referenced. The entity includes substrings comprising a portion of the entity. Search data in association with the entity is compared to corresponding search data in association with the substrings of the entity. Based on the comparison, it is determined that the entity comprises an advertisable unit that functions as a unit for purposes of selecting an advertisement for display. The advertisable unit is used to select an advertisement to be presented to the user.