Heng Zhang

Title: Innovations by Heng Zhang

Introduction

Heng Zhang is an accomplished inventor based in Bellevue, WA. He has made significant contributions to the field of technology, particularly in social networks and advertisement selection. With a total of three patents to his name, Zhang's work has garnered attention for its innovative approaches.

Latest Patents

One of Heng Zhang's latest patents is focused on identifying influential persons in a social network. This system and method aim to identify a set of influencers within an online social network. By sending messages to this set, the goal is to achieve maximum propagation speed and coverage throughout the network. The process involves ranking users and performing a pruning operation to identify influencers effectively.

Another notable patent by Zhang facilitates advertisement selection using advertisable units. This invention includes systems, methods, and computer storage media that help in selecting advertisements based on entities that are sequences of words. By comparing search data associated with these entities and their substrings, the system determines which entities function as advertisable units for effective advertisement display.

Career Highlights

Heng Zhang is currently employed at Microsoft Technology Licensing, LLC, where he continues to innovate and develop new technologies. His work has had a significant impact on how information is disseminated in social networks and how advertisements are selected for users.

Collaborations

Zhang has collaborated with notable colleagues, including Benyu Zhang and Jeremy Tantrum, contributing to a dynamic work environment that fosters innovation and creativity.

Conclusion

Heng Zhang's contributions to technology through his patents demonstrate his expertise and innovative spirit. His work in social networks and advertisement selection continues to influence the industry significantly.