The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 01, 2014
Filed:
Feb. 08, 2008
Applicants:
Andrew S. Crane, Seattle, WA (US);
Philip Lee, Bellevue, WA (US);
Dou Shen, Redmond, WA (US);
Inventors:
Assignee:
Microsoft Corporation, Redmond, WA (US);
Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
G06F 17/30867 (2013.01);
Abstract
In this invention, systems and methods for providing keywords for advertising are provided. After a user searches for another user in a social network, the webpage or blog of the queried user is retrieved, and keywords are extracted from this webpage. The keywords may be extracted from the user's profile on the social network (e.g., favorite sports, music artists, etc.), or keywords may be extracted from the text of the webpage (e.g., comments that comprise the blog entries). Once extracted, these keywords may then be used by an advertising system to provide targeted advertisements to the user.