David A Gerster

Title: David A. Gerster: Innovator in User Engagement and Listings Optimization

Introduction

David A. Gerster is a notable inventor based in San Mateo, CA, with a focus on enhancing user engagement through innovative methods and systems. He holds 2 patents that reflect his expertise in forecasting association rules and optimizing listings using various data sources. His contributions have significantly impacted the way user interactions and search results are managed in digital environments.

Latest Patents

One of Gerster's latest patents is titled "Forecasting Association Rules Across User Engagement Levels." This invention outlines a method for determining association rules by analyzing user engagement levels and site-sequence values. The process involves specifying values for users, determining cumulative site-sequence values, and calculating likelihood values that characterize probabilities for sequences between sites. This method ultimately leads to the identification of association rules that indicate sequential associations between pairs of sites.

Another significant patent is "Listings Optimization Using a Plurality of Data Sources." This system allocates combinations of search results and information from different sources to optimize commercial value. It establishes commercial and user satisfaction metrics for search terms, allowing for a balance between user satisfaction and commercial value during the optimization process. This innovative approach ensures that user satisfaction remains a priority while maximizing commercial outcomes.

Career Highlights

David A. Gerster is currently employed at Yahoo! Inc., where he applies his inventive skills to enhance user engagement and optimize search results. His work at Yahoo! has positioned him as a key player in the field of digital innovation, contributing to the company's ongoing success in the competitive tech landscape.

Collaborations

Throughout his career, Gerster has collaborated with notable professionals such as Amr Awadallah and Timothy Roy Cadogan. These collaborations have fostered an environment of innovation and creativity, leading to advancements in user engagement strategies and optimization techniques.

Conclusion

David A. Gerster's contributions to the fields of user engagement and listings optimization through his patents demonstrate his commitment to innovation. His work continues to influence how users interact with digital platforms, making him a significant figure in the tech industry.