The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 10, 2009

Filed:

Jan. 06, 2004
Applicants:

Amr Awadallah, Palo Alto, CA (US);

Timothy Roy Cadogan, Santa Clara, CA (US);

Ali Diab, Atherton, CA (US);

David A. Gerster, San Mateo, CA (US);

Inventors:

Amr Awadallah, Palo Alto, CA (US);

Timothy Roy Cadogan, Santa Clara, CA (US);

Ali Diab, Atherton, CA (US);

David A. Gerster, San Mateo, CA (US);

Assignee:

Yahoo! Inc, Sunnyvale, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
Abstract

A system is provided for allocating combinations of search results, types of space, and/or other information from different sources (e.g., search engines) in which a type of space, search results, and/or other information from at least one source or type or from each source or type, for example, are optimized to obtain an optimum commercial value. Using the example of a search, a commercial metric and a user satisfaction metric are established for search terms and used in the optimization process. In calculating the commercial value and the user satisfaction value for a set of search results, the weight given to the commercial value and the user satisfaction value of a search result is different depending on its source. Optionally, keeping the user satisfaction value above a certain threshold is treated as a constraint while optimizing the commercial value. Alternatively, a tradeoff may be allowed between the minimum threshold for the user satisfaction and a better commercial value. For example, a commercial value may be associated with the commercial metric and quality metric so that the total commercial value may be calculated and optimized.


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