Timothy Roy Cadogan

Title: Innovations by Timothy Roy Cadogan

Introduction

Timothy Roy Cadogan is an accomplished inventor based in Altadena, California. He has made significant contributions to the field of dynamic market pricing, particularly in the context of real-time auctions. With a total of two patents to his name, Cadogan's work has had a notable impact on how advertisers and publishers interact in the digital marketplace.

Latest Patents

Cadogan's latest patents focus on systems and methods for generating dynamic market pricing for use in real-time auctions. These innovations aim to create a fair pricing model for both publishers and advertisers. When a user views content online, an online publisher provides the content along with executable instructions that notify an advertisement source of an impression available for filling by an advertiser. This impression is then submitted to a real-time bidding market, where competing advertisers can bid to fill the impression with their advertisements. The system generates dynamic pricing for individual competing advertisers, allowing for a comparison of bids to determine the highest or winning bid and the associated clearing price.

Career Highlights

Timothy Roy Cadogan is currently employed at OpenX Technologies, Inc., where he continues to develop innovative solutions in the advertising technology space. His work has been instrumental in advancing the efficiency and fairness of online advertising.

Collaborations

Cadogan has collaborated with notable colleagues such as Qasim Saifee and Michael Todd, contributing to a dynamic team focused on innovation in the advertising sector.

Conclusion

Timothy Roy Cadogan's contributions to the field of dynamic market pricing and real-time auctions exemplify the importance of innovation in the digital advertising landscape. His patents reflect a commitment to creating fair and efficient systems for advertisers and publishers alike.