Boris Vychodil

Title: Innovations by Boris Vychodil

Introduction

Boris Vychodil is an accomplished inventor based in Portland, Oregon. He holds two patents that showcase his expertise in product placement and branding analysis within entertainment programming. His innovative methods have contributed significantly to the field of media and advertising.

Latest Patents

Boris Vychodil's latest patents include "Methods and systems of classifying a product placement in a video using rule sets." This patent discloses a method for classifying product placements in videos by utilizing rule sets that define levels of audio-visual prominence and integration with video continuity. The process involves partitioning videos at product scene changes to create product blocks, allowing for a detailed analysis of product visibility. Another notable patent is "Quantitative branding analysis," which provides a method and system for evaluating the branding of commercial products embedded in entertainment programming. This system divides entertainment content into blocks and compares them against rule sets to assess viewer recall of the products.

Career Highlights

Throughout his career, Boris has worked with notable companies such as Rentrak Corporation and Comscore, Inc. His experience in these organizations has allowed him to refine his skills in media analytics and product placement strategies.

Collaborations

Boris has collaborated with Frank Zazza, further enhancing his work in the field of product placement and branding analysis.

Conclusion

Boris Vychodil's contributions to the field of product placement and branding analysis demonstrate his innovative spirit and expertise. His patents reflect a deep understanding of how products can be effectively integrated into entertainment media, paving the way for future advancements in this area.