The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 14, 2018
Filed:
Jun. 12, 2010
Applicants:
Frank Zazza, New Rochelle, NY (US);
Boris Vychodil, Portland, OR (US);
Inventors:
Frank Zazza, New Rochelle, NY (US);
Boris Vychodil, Portland, OR (US);
Assignee:
Rentrak Corporation, Portland, OR (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); H04N 21/4725 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
G06Q 30/0243 (2013.01); G06Q 30/02 (2013.01); H04N 21/4725 (2013.01); H04N 21/812 (2013.01);
Abstract
A method and system for analysis and evaluation of branding of commercial products embedded in entertainment programming. The entertainment programming may be divided into blocks that are compared to several rule sets defining audio visual and other attributes of the commercial products to evaluate parameters such as recall of the product by viewers.