The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 13, 2021
Filed:
Jul. 08, 2018
Rentrak Corporation, Portland, OR (US);
Frank Zazza, New Rochelle, NY (US);
Boris Vychodil, Portland, OR (US);
Comscore, Inc., Reston, VA (US);
Abstract
A method of classifying a product placement in a video using rule sets is disclosed. Each rule of the rule set includes a value and one or more defining rule elements. An attribute rule set is created with attribute values and attribute elements that define levels of audio visual prominence of a product in the video. An integration rule set is created with integration values and integration elements where the integration elements define levels of integration of the product with video continuity. The video is partitioned at product scene changes to create product blocks. For each product block, an attribute value is selected based on the attribute elements and an integration value is selected based on the integration elements. An impact parameter for the video is derived as a function of the selected attribute values and integration value.