Beate Sissenich

Title: Beate Sissenich: Innovator in Audience Measurement Technology

Introduction

Beate Sissenich is a prominent inventor based in New York, NY (US), known for her contributions to audience measurement technology. With a total of three patents to her name, she has made significant strides in the field, particularly in methods and apparatus for estimating audience metrics.

Latest Patents

One of her latest patents is titled "Estimation and use of nested merge ratios for audience measurement." This patent discloses methods, apparatus, systems, and articles of manufacture designed to estimate and utilize nested merge ratios for audience measurement. The disclosed apparatus identifies a first merged media event for which a first census audience value is to be determined. It also assesses whether this event meets a mutual exclusivity condition, allowing for accurate audience value estimation based on previously estimated values from related media events.

Another notable patent focuses on "Methods and apparatus to estimate census level impressions and unique audience sizes across demographics." This invention involves determining cross-demographic total census parameter values based on third-party impression counts and audience sizes. The process includes selecting upper bound constraints and calculating census-level audience sizes and impression counts, enhancing the accuracy of audience measurement across various demographics.

Career Highlights

Beate Sissenich is currently employed at The Nielsen Company (US), LLC, where she continues to innovate in the field of audience measurement. Her work has been instrumental in developing technologies that provide valuable insights into audience behavior and demographics.

Collaborations

Throughout her career, Beate has collaborated with notable colleagues, including Michael R. Sheppard and Edward Murphy. These collaborations have contributed to the advancement of audience measurement technologies and methodologies.

Conclusion

Beate Sissenich's innovative work in audience measurement technology has established her as a key figure in the industry. Her patents reflect her commitment to enhancing the accuracy and effectiveness of audience metrics, making significant contributions to the field.