The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 18, 2025
Filed:
Oct. 31, 2022
The Nielsen Company (Us), Llc, New York, NY (US);
Michael Sheppard, Holland, MI (US);
Marissa Joseph, Monroe Township, NJ (US);
Susan Kim, Mercer Island, WA (US);
Beate Sissenich, New York, NY (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods, apparatus, systems and articles of manufacture (e.g., physical storage media) to estimate and use nested merge ratios (e.g., nested Fréchet ratios) for audience measurement are disclosed herein. Example apparatus disclosed herein are to identify a first merged media event for which a first census audience value is to be determined, the first merged media event based on a union including a second merged media event. Disclosed example apparatus are also to determine whether the first merged media event satisfies a mutual exclusivity condition. Disclosed example apparatus are further to, in response to the first merged media event satisfying the mutual exclusivity condition, estimate the first census audience value for the first merged media event based on at least a merge ratio and a second census audience value previously estimated for the second merged media event.