The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 19, 2024
Filed:
Apr. 18, 2022
The Nielsen Company (Us), Llc, New York, NY (US);
Michael R. Sheppard, Holland, MI (US);
Edward Murphy, North Stonington, CT (US);
Beate Sissenich, New York, NY (US);
Edmond Wong, New York, NY (US);
Jing Liu, Jersey City, NJ (US);
Ludo Daemen, Duffel, BE;
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
A disclosed example includes determining a plurality of cross-demographic total census parameter values based on ratios of third-party impression counts and third-party audience sizes, selecting a first cross-demographic total census parameter value as an upper bound constraint from the plurality of cross-demographic total census parameter values based on comparisons between ones of the plurality of cross-demographic total census parameter values, selecting a second cross-demographic total census parameter value from the plurality of cross-demographic total census parameter values based on the second cross-demographic total census parameter value being less than the upper bound constraint, determining a first census-level audience size based on the second cross-demographic total census parameter value, and determining a first census-level impression count based on the second cross-demographic total census parameter value.