Company Filing History:
Years Active: 2019-2020
Title: Innovations by Anh Phuong Bui: Pioneering User Synchronization and Targeted Advertising
Introduction: Anh Phuong Bui is an accomplished inventor based in Foster City, California, known for her significant contributions to online user synchronization and advertisement targeting. With a total of four patents to her name, Bui has demonstrated her expertise in enhancing user experiences across digital platforms, especially in her role at Facebook, Inc.
Latest Patents: Among her latest innovations, Bui has developed advanced methods for "People-based user synchronization within an online system." This invention allows an online system to identify users across different devices and browsers by tracking their external actions, such as purchases, even when they provide personally identifiable information (PII) to partner systems. The system then generates a confidence score that estimates the likelihood that a user has performed a specific action, greatly enhancing the security and functionality of online interactions.
Another noteworthy patent centers on the "Expansion of targeting criteria using an advertisement performance metric to maintain revenue." This innovation enables online systems to present advertisements to a broader user base by adjusting targeting criteria based on users’ affinities. By incorporating performance metrics, the system identifies eligible users, even if they do not originally meet the advertisement's specific targeting criteria, ultimately maximizing the advertisement’s reach and effectiveness.
Career Highlights: Bui has made remarkable strides in her career at Facebook, Inc., where her innovative ideas and technical expertise have greatly contributed to the development of user-focused technologies. Her ability to blend creativity with practicality has made her an invaluable asset to her team.
Collaborations: Throughout her career, Anh Phuong Bui has collaborated with noteworthy colleagues such as Li Zhou and William Bullock. Together, they have leveraged their diverse skill sets to push the boundaries of technology and improve user experiences in digital environments.
Conclusion: Anh Phuong Bui stands out as a pioneering inventor in the tech industry, particularly for her contributions to user synchronization and advertisement targeting. Her work not only enhances the functionality of online systems but also ensures a more personalized user experience, making her a vital figure in the realm of technological innovation.