The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 11, 2019
Filed:
Jul. 18, 2014
Facebook, Inc., Menlo Park, CA (US);
Gang Wu, Sunnyvale, CA (US);
Haibin Cheng, San Jose, CA (US);
Xiao Zhang, Mountain View, CA (US);
Boris Pierre Arnoux, San Mateo, CA (US);
Anh Phuong Bui, Foster City, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An online system selects advertisements for presentation a user based on characteristics of the user. The online system monitors performance of advertisements based on a goal for the advertisement and a time interval for achieving the goal. During a time period within the time interval, the online system determines an actual performance of the advertisement and compares the actual performance to a portion of the goal associated with the time period. If the actual performance does not satisfy the portion of the goal associated with the time period, the online system expands targeting criteria of the advertisement to increase a number of users eligible to be presented with the advertisement.