The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 23, 2019
Filed:
Jan. 25, 2017
Facebook, Inc., Menlo Park, CA (US);
Li Zhou, Campbell, CA (US);
William Bullock, Palo Alto, CA (US);
Anh Phuong Bui, Foster City, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
Embodiments include one or more client devices accessible by users, an online system, and one or more partner systems such that the online system is able to identify a user of the online system across different devices and browsers based on the user activity that occurs external to the online system. A user performs user actions (e.g. purchase a product) on a web page of a partner system and may provide personally identifiable information (PII) to the partner system. The partner system provides the hashed PII and user actions performed by the user to the online system. The online system identifies a user profile on the online system by matching personal information in the user profile to the hashed PII. The online system generates a confidence score indicating a likelihood that the identified user of the online system is the individual that performed the external user action.