Location History:
- New York, NY (US) (2019 - 2023)
- Seattle, WA (US) (2023)
Company Filing History:
Years Active: 2019-2023
Title: Andrea Eatherly - Innovator in Targeted Advertising Solutions
Introduction
Andrea Eatherly is an accomplished inventor based in New York, NY, recognized for her significant contributions to innovations in targeted advertising and user behavior analytics. With a total of three patents to her name, her work focuses on the intersection of media consumption and consumer behavior, utilizing data science to enhance marketing effectiveness.
Latest Patents
Andrea’s latest patents reflect her expertise in utilizing consumer data for advertising purposes. One of her notable inventions is a system and method for attributing in-store visits to exposure to advertisement impressions. This patent outlines a comprehensive system that analyzes impression data to identify users exposed to advertisements and tracks their physical in-store visitation behavior. Another significant patent involves a predictive targeting model, which evaluates behavioral and geographic data to predict conversion rates in marketing campaigns. This innovation allows for enhanced targeting of advertisements, optimizing the likelihood of consumer engagement.
Career Highlights
Throughout her career, Andrea has made her mark in the advertising technology space by working with reputable companies such as Foursquare Labs, Inc. and Snap Inc. Her innovative solutions have contributed to advancements in how businesses understand and influence consumer behavior through targeted strategies.
Collaborations
Andrea Eatherly has collaborated with professionals like David Shim and Elliott Waldron, joining forces to push the boundaries of advertising technology. These partnerships reflect her commitment to fostering innovation and implementing cutting-edge solutions within the industry.
Conclusion
Andrea Eatherly stands out as a visionary inventor, leveraging data-driven techniques to refine advertising strategies and improve consumer engagement. Her patents not only highlight her innovative spirit but also serve as a testament to her impact in the field of marketing analytics. With each invention, Andrea continues to pave the way for future advancements in targeted advertising solutions.