The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 11, 2023
Filed:
Aug. 19, 2019
Placed, Llc, New York, NY (US);
David Shim, Seattle, WA (US);
Elliott Waldron, Seattle, WA (US);
Weilie Yi, Bellevue, WA (US);
Michael Grebeck, Seattle, WA (US);
Siddharth Rajaram, Seattle, WA (US);
Jeremy Tryba, Seattle, WA (US);
Nick Gerner, Seattle, WA (US);
Andrea Eatherly, Seattle, WA (US);
FOURSQUARE LABS, INC., New York, NY (US);
Abstract
A targeting system based on a predictive targeting model based on observed behavioral data including visit data, user profile and/or survey data, and geographic features associated with a geographic region. The predictive targeting model analyzes the observed behavioral data and the geographic features data to predict conversion rates for every cell in a square grid of predefined size on the geographic region. The conversion rate of a cell indicates a likelihood that any random user in that cell will perform a targeted behavior.