Company Filing History:
Years Active: 2021-2024
Title: Alok Kothari - Innovator in Artificial Intelligence and Bid Optimization
Introduction
Alok Kothari, an accomplished inventor based in San Francisco, CA, has made substantial contributions to the field of artificial intelligence, particularly in optimizing bidding strategies for digital content. With a total of three patents to his name, Kothari remains a noted figure in the technology landscape.
Latest Patents
Kothari's latest patents showcase his expertise in artificial intelligence techniques for bid optimization. One of his key innovations involves methods for real-time bidding for dynamic online content placement. This patent delineates a process for determining an optimized final bid based on a predicted clearing price and an initial bid, which reflects the value perceived by a potential content provider. The model developed relies on historical winning bid data, employing quantile regression to control bid aggressiveness based on overall campaign pacing.
Another patent highlights his use of a sketching generator to create adaptive content-campaign predictions tailored to multi-dimensional or high-dimensional targeting criteria. This innovative system utilizes historical auction data to produce tuple sketches, allowing the determination of predicted values for digital content campaigns aligned with user-input targeting parameters and expenditure limits.
Career Highlights
Alok Kothari has established himself as a vital member of the team at Adobe, Inc., where his work continues to influence the intersection of marketing and artificial intelligence. His career path reflects a commitment to advancing technology and improving digital advertising strategies through his innovative solutions.
Collaborations
Throughout his career, Kothari has collaborated with talented professionals, including Somdeb Sarkhel and Saayan Mitra, contributing to the collective growth of ideas and innovations within his workplace. These collaborations have further enriched the development of groundbreaking technologies in the realms of online content and bidding strategies.
Conclusion
In summary, Alok Kothari stands out as a forward-thinking inventor whose work in artificial intelligence and bid optimization has significantly impacted the digital advertising landscape. His patents underscore his dedication and ingenuity, marking him as an innovative leader in his field. As he continues to push the boundaries of technology, Kothari's contributions are sure to resonate within the industry for years to come.