The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 31, 2022
Filed:
Aug. 17, 2020
Adobe Inc., San Jose, CA (US);
Chih Hsin Hsueh, Clayton, CA (US);
Viswanathan Swaminathan, Saratoga, CA (US);
Venkata Karthik Penikalapati, Fremont, CA (US);
Seth Olson, Berkeley, CA (US);
Michael Schiff, Berkeley, CA (US);
Gang Wu, San Jose, CA (US);
Daniel Pang, Fremont, CA (US);
Alok Kothari, San Francisco, CA (US);
Adobe Inc., San Jose, CA (US);
Abstract
The present disclosure relates to systems, non-transitory computer-readable media, and methods to generate sketches for clearing-bid values and bid-success rates based on multi-dimensional targeting criteria for a digital-content campaign and dynamically determine predicted values for the digital-content campaign based on the sketches. To illustrate, the disclosed systems can use a running-average-tuple-sketch to generate tuple sketches of historical clearing-bid values and tuple sketches of historical bid-success-rates from historical auction data. Based on the tuple sketches, the disclosed systems can determine one or more of a predicted cost per quantity of impressions, a predicted number of impressions, or a predicted expenditure for the digital-content campaign—according to user-input targeting criteria and expenditure constraints.