The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 29, 2024
Filed:
Aug. 16, 2021
Adobe Inc., San Jose, CA (US);
Somdeb Sarkhel, San Jose, CA (US);
Saayan Mitra, San Jose, CA (US);
Jiatong Xie, San Francisco, CA (US);
Alok Kothari, San Francisco, CA (US);
Adobe Inc., San Jose, CA (US);
Abstract
Techniques are disclosed for real-time bidding (e.g., for dynamic online content placement) using an optimized final bid. The final bid is determined based on a predicted clearing price and an initial bid. The initial bid represents a value to a prospective content provider, and may be computed based on campaign information. The predicted clearing price is a predicted amount paid, and may be predicted using a model trained using historical winning bids data. The clearing price may be predicted using a quantile regression model, where the quantile can be selected to control bid aggressiveness. In some cases, the quantile is determined based on pacing in an overall campaign. Once the initial bid and the predicted clearing price are calculated, the final bid is computed based on the initial bid and the predicted clearing price.