Alistair Francis Smith

Title: The Innovations of Alistair Francis Smith

Introduction

Alistair Francis Smith, an innovative inventor based in Edinburgh, GB, has made significant contributions to the field of online advertising. With a total of five patents to his name, Smith has demonstrated his expertise and creativity, particularly in advancing technologies that enhance advertisement effectiveness.

Latest Patents

Among his notable inventions is the patent for a retargeting events service for online advertising. This patent describes systems, methods, and computer-readable media that relate to optimizing online advertisement campaigns by recommending advertisements that encompass multiple items or services. The innovative approach allows for dynamic selection of multiple items at bid time using a machine-learned retargeting model, which determines a potential revenue generation amount. This model increases the probability of conversion events by selecting items previously viewed by consumers and calculating bids based on their assigned values. Smith’s work in this area showcases how effectively analyzing consumer behavior can drive marketing strategies.

Career Highlights

Alistair Smith currently works with Amazon Technologies, Inc., where he continues to innovate and contribute to the advancement of technology in online advertising. His commitment to developing cutting-edge solutions reflects the mission of his company, which seeks to harness technology to enhance user experiences.

Collaborations

Throughout his career, Smith has collaborated with notable coworkers such as David Neil Turner and Andrew J. Bradley. These collaborations reflect a dynamic teamwork approach in pursuit of technological advancements, allowing for diverse ideas and solutions to flourish within his projects.

Conclusion

In summary, Alistair Francis Smith is a distinguished inventor whose work in online advertising has set a benchmark in the industry. With a focus on leveraging data-driven methods to improve advertisement effectiveness, he continues to pave the way for future innovations in digital marketing. The impact of his patents and collaborative efforts at Amazon Technologies, Inc. exemplifies the importance of ingenuity in the realm of technology.