Amazon Technologies, Inc.

Alistair Francis Smith

David Neil Turner

Andrew J Bradley

Sebastiano Merlino

Anthony Richard McBryan

Sean Daniel Murphy

Andrew Craig Brind

Reginald Jassal

Martin Christopher Hare Robertson

Simon Lloyd Spencer

Brian Fergus Burns

Guy Adam Taylor

This disclosure describes systems, methods, and computer-readable media related to retargeting online advertisement campaign recommendations for advertisements with multiple items or services. Bids may be based on a combined advertisement creative comprising two or more items or services. Dynamically selecting multiple items at bid time using a retargeting model to determine a potential revenue generation amount associated with an event may increase the probability of a conversion event based on the creative that includes the selected items. In some embodiments, a machine-learned retargeting model may be used to select multiple items to be displayed in an advertisement. The retargeting model may be applied to items that were previously viewed by the consumer and may determine a value for each of the items using factors. A bid may be calculated for each of the selected items using the values determined by the retargeting model.

Retargeting events service for online advertising

This disclosure describes systems, methods, and computer-readable media related to online advertisement campaign recommendations. A server may obtain data from an events datastore indicative of missing time slices from a partition of events data. The server may obtain first events data for the missing time slices. The server may identify redundant events data in the first events data that is redundant to second events data stored in the events datastore. The server may delete the redundant events data from the first events data to generate a modified first events data. The server may transmit the modified first events data to the events datastore.

Events service for online advertising

Systems and methods are disclosed for providing composite content, such as video content, by compositing. A template content may be received and may have one or more color blocks. One or more drop-in content sets may each have one or more drop-in content that correspond to the one or more colors of the template content color blocks. The one or more color blocks of the template content may be replaced with its corresponding drop-in content from one of the one or more drop-in content sets to generate a composite content. Furthermore, the composite content may have demographic, geographic, and/or behavioral parameters associated with it to enable targeting the composite content, such as in the form of advertisements and/or product or service recommendations, to one or more users.

Video advertisement customization by compositing

Growing community of inventors

Edinburgh, United Kingdom

Alistair Francis Smith