The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 13, 2018

Filed:

Mar. 20, 2014
Applicant:

Amazon Technologies, Inc., Reno, NV (US);

Inventors:

Simon Lloyd Spencer, Scotland, GB;

Brian Fergus Burns, Scotland, GB;

Reginald Jassal, Scotland, GB;

Martin Christopher Hare Robertson, Scotland, GB;

Alistair Francis Smith, Scotland, GB;

David Neil Turner, Scotland, GB;

Guy Adam Taylor, Scotland, GB;

Assignee:

AMAZON TECHNOLOGIES, INC., Reno, NV (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/81 (2011.01); H04N 21/234 (2011.01); H04N 21/431 (2011.01); H04N 21/258 (2011.01); G06Q 30/02 (2012.01); H04N 21/458 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0276 (2013.01); H04N 21/23424 (2013.01); H04N 21/258 (2013.01); H04N 21/25808 (2013.01); H04N 21/25866 (2013.01); H04N 21/4316 (2013.01); H04N 21/458 (2013.01);
Abstract

Systems and methods are disclosed for providing composite content, such as video content, by compositing. A template content may be received and may have one or more color blocks. One or more drop-in content sets may each have one or more drop-in content that correspond to the one or more colors of the template content color blocks. The one or more color blocks of the template content may be replaced with its corresponding drop-in content from one of the one or more drop-in content sets to generate a composite content. Furthermore, the composite content may have demographic, geographic, and/or behavioral parameters associated with it to enable targeting the composite content, such as in the form of advertisements and/or product or service recommendations, to one or more users.


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