The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 01, 2015
Filed:
Mar. 11, 2009
Hongguang BI, Irvine, CA (US);
Julie Mattern, Hawthorne, CA (US);
Eric Jamieson, Los Angesles, CA (US);
Matt Meyer, Santa Monica, CA (US);
Duc Chau, San Pedro, CA (US);
Hongguang Bi, Irvine, CA (US);
Julie Mattern, Hawthorne, CA (US);
Eric Jamieson, Los Angesles, CA (US);
Matt Meyer, Santa Monica, CA (US);
Duc Chau, San Pedro, CA (US);
The Rubicon Project, Inc., Playa Vista, CA (US);
Abstract
A system reducing the number of default ads displayed by a user agent thereby maximizing revenue for webpage publishers. To maximize revenue, the system manages multiple ad networks so that webpage publishers can have access to advertisements from the multiple ad networks. Typically, when an ad network serves a default ad, the system queries the next ad network. If the next ad network serves a non-default ad, then the ad is served. Otherwise, the system selects another ad network until either a non-default ad is served or a specific period of time elapses or a maximum number of ad networks have been queried, in which case the default ad is served. Ad networks may be ranked by revenue generation and/or the probability of serving a default ad. Inquiries to ad networks may be biased according to such rankings.