Company Filing History:
Years Active: 2013-2015
Title: Duc Chau: Innovator in Ad Technology
Introduction
Duc Chau is a notable inventor based in San Pedro, CA (US). He has made significant contributions to the field of advertising technology, holding 2 patents that showcase his innovative approach to maximizing revenue for webpage publishers.
Latest Patents
One of Duc Chau's latest patents is an "Ad matching system and method thereof." This system reduces the number of default ads displayed by a user agent, thereby maximizing revenue for webpage publishers. The system manages multiple ad networks, allowing webpage publishers to access advertisements from various sources. When a default ad is served, the system queries the next ad network, continuing this process until a non-default ad is served or a specific time limit is reached. Ad networks can be ranked based on revenue generation and the likelihood of serving a default ad, optimizing the ad-serving process.
Another significant patent is the "System and method for identifying and characterizing content within electronic files using example sets." This invention focuses on determining inappropriate content within images. It utilizes a plurality of training images to teach a machine, converting these images into numerical data stored in a BigMatrix. A RandomForest is created to discern patterns among the training images and their human-judged labels. The system processes new images by converting them into numerical data and routing this data through the RandomForest to identify inappropriate content.
Career Highlights
Duc Chau is currently employed at The Rubicon Project, Inc., where he continues to develop innovative solutions in the advertising technology sector. His work has significantly impacted how ads are served and managed online.
Collaborations
Duc collaborates with talented individuals such as David Williams and Hongguang Bi, contributing to a dynamic work environment that fosters innovation and creativity.
Conclusion
Duc Chau's contributions to ad technology through his patents demonstrate his commitment to enhancing revenue generation for webpage publishers. His innovative systems and methods are paving the way for advancements in the advertising industry.