Company Filing History:
Years Active: 2015
Title: Innovations by Hongguang Bi in Ad Matching Systems
Introduction
Hongguang Bi is an accomplished inventor based in Irvine, CA. He has made significant contributions to the field of advertising technology, particularly through his innovative patent that enhances ad matching systems. His work aims to maximize revenue for webpage publishers by optimizing the display of advertisements.
Latest Patents
Hongguang Bi holds a patent for an "Ad matching system and method thereof." This system is designed to reduce the number of default ads displayed by a user agent, thereby maximizing revenue for webpage publishers. The system manages multiple ad networks, allowing publishers to access a variety of advertisements. When a default ad is served, the system queries the next ad network. If a non-default ad is available, it is displayed. This process continues until a non-default ad is served or a specific time limit is reached. The ad networks can be ranked based on revenue generation and the likelihood of serving a default ad, ensuring that inquiries are optimized for better results.
Career Highlights
Hongguang Bi is currently employed at The Rubicon Project, Inc., where he continues to develop innovative solutions in the advertising sector. His expertise in ad matching systems has positioned him as a valuable asset to his team and the company.
Collaborations
He collaborates with talented coworkers, including Julie Mattern and Eric Jamieson, who contribute to the dynamic environment at The Rubicon Project, Inc. Their combined efforts foster innovation and drive advancements in advertising technology.
Conclusion
Hongguang Bi's contributions to ad matching systems exemplify the impact of innovation in the advertising industry. His patent not only enhances revenue for webpage publishers but also showcases the importance of optimizing ad networks. His work continues to influence the way advertisements are displayed online.