Company Filing History:
Years Active: 2013-2015
Title: The Innovative Mind of Matt Meyer
Introduction
Matt Meyer is a prominent inventor based in Santa Monica, CA. He has made significant contributions to the field of advertising technology, holding a total of 3 patents. His work focuses on optimizing ad networks and enhancing revenue generation for webpage publishers.
Latest Patents
Meyer’s latest patents include an "AD network optimization system and method thereof" and an "Ad matching system and method thereof." The first patent describes a system for optimizing advertisements by tiering multiple ad networks based on their pricing data. This innovative approach allows for dynamic adjustments to frequency caps, ensuring that ad networks are utilized effectively based on their cost per thousand impressions (CPM). The second patent aims to reduce the number of default ads displayed by users, thereby maximizing revenue for webpage publishers. This system manages multiple ad networks to ensure that non-default ads are served whenever possible, enhancing the overall user experience.
Career Highlights
Meyer is currently employed at The Rubicon Project, Inc., where he continues to develop cutting-edge solutions in the advertising space. His expertise in ad network optimization has positioned him as a key player in the industry.
Collaborations
Throughout his career, Meyer has collaborated with talented individuals such as Julie Mattern and Hongguang Bi. These partnerships have contributed to the successful development of his innovative patents.
Conclusion
Matt Meyer is a visionary inventor whose work in ad network optimization is shaping the future of advertising technology. His contributions are paving the way for more efficient and profitable advertising solutions.