Eric Jamieson

Title: Eric Jamieson: Innovator in Ad Matching Technology

Introduction

Eric Jamieson is a notable inventor based in Los Angeles, CA. He has made significant contributions to the field of advertising technology, particularly through his innovative patent that enhances ad matching systems. His work aims to maximize revenue for webpage publishers by optimizing the display of advertisements.

Latest Patents

Eric holds a patent for an "Ad matching system and method thereof." This system is designed to reduce the number of default ads displayed by a user agent, thereby maximizing revenue for webpage publishers. The technology manages multiple ad networks, allowing publishers to access a variety of advertisements. When a default ad is served, the system queries the next ad network. If a non-default ad is available, it is displayed. If not, the system continues to query additional ad networks until a non-default ad is served or a specified time limit is reached. This innovative approach ranks ad networks based on revenue generation and the likelihood of serving a default ad, optimizing the ad serving process.

Career Highlights

Eric is currently employed at The Rubicon Project, Inc., where he continues to develop and refine advertising technologies. His work has had a significant impact on how ads are served online, contributing to increased efficiency and revenue for publishers.

Collaborations

Eric collaborates with talented individuals such as Hongguang Bi and Julie Mattern, who contribute to the innovative environment at The Rubicon Project, Inc. Their combined expertise fosters advancements in advertising technology.

Conclusion

Eric Jamieson's contributions to ad matching technology exemplify the importance of innovation in maximizing revenue for webpage publishers. His patent and ongoing work at The Rubicon Project, Inc. highlight his role as a key player in the advertising technology landscape.