The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 13, 2020

Filed:

Sep. 06, 2019
Applicant:

Quad/graphics, Inc., Sussex, WI (US);

Inventors:

Brent Laufenberg, Chicago, IL (US);

Joy Wilson, Chicago, IL (US);

Eric Sherlock, Chicago, IL (US);

Josh Friedlander, Chicago, IL (US);

Christine Hill, Chicago, IL (US);

Jason French, Chicago, IL (US);

Peter Hurford, Chicago, IL (US);

Jessie Daubner, Chicago, IL (US);

Assignee:

Quad/Graphics, Inc., Sussex, WI (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06N 5/04 (2006.01); G06F 3/12 (2006.01); G06N 20/00 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0244 (2013.01); G06F 3/1203 (2013.01); G06F 3/125 (2013.01); G06F 3/1206 (2013.01); G06F 3/1243 (2013.01); G06F 3/1285 (2013.01); G06N 5/04 (2013.01); G06N 20/00 (2019.01); G06Q 30/0201 (2013.01); G06F 3/1269 (2013.01);
Abstract

An embodiment may involve receiving input information related to an offered product or service, two or more layouts of a print advertisement for the offered product or service, demographics of potential buyers of the offered product or service, and online behavior of the potential buyers. The information may be normalized into a predefined schema for a machine-learning-based recommendation engine operated by a computing device. The embodiment may further involve determining respective selections of the two or more layouts for the potential buyers. The machine-learning-based recommendation engine may select a layout for a potential buyer based on the offered product or service, content and organization of the layout, demographics of the potential buyer, and online behavior of the potential buyer. The embodiment may also involve transmitting, to a printing system, one or more output files representing the offered product or service, the layout, and the potential buyer.


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