Eric Sherlock

Title: Innovations by Eric Sherlock

Introduction

Eric Sherlock is an accomplished inventor based in Chicago, IL. He has made significant contributions to the field of personalized marketing through his innovative patents. With a total of two patents to his name, Eric continues to push the boundaries of technology and creativity.

Latest Patents

Eric's latest patents focus on the automated generation of personalized mail. This innovative process involves receiving input information related to an offered product or service, along with two or more layouts of a print advertisement. It also takes into account the demographics and online behavior of potential buyers. The information is normalized into a predefined schema for a machine-learning-based recommendation engine operated by a computing device. The engine determines the best layout for potential buyers based on various factors, including the offered product, content organization, and buyer demographics. Ultimately, the system transmits output files to a printing system, representing the product, layout, and potential buyer.

Career Highlights

Eric Sherlock is currently employed at Quad/Graphics, Inc., where he applies his expertise in developing innovative marketing solutions. His work has significantly impacted the way companies approach personalized advertising.

Collaborations

Eric collaborates with talented coworkers, including Brent Laufenberg and Joy Wilson, who contribute to the success of their projects.

Conclusion

Eric Sherlock's contributions to the field of personalized marketing through his innovative patents demonstrate his commitment to advancing technology. His work continues to influence the industry and inspire future innovations.