Company Filing History:
Years Active: 2019-2020
Title: Joy Wilson: Innovator in Personalized Marketing Solutions
Introduction
Joy Wilson is a talented inventor based in Chicago, IL (US). She has made significant contributions to the field of personalized marketing through her innovative patents. With a total of 2 patents, Joy is recognized for her work in automating the generation of personalized mail.
Latest Patents
Joy's latest patents focus on the automated generation of personalized mail. One embodiment involves receiving input information related to an offered product or service, two or more layouts of a print advertisement, demographics of potential buyers, and their online behavior. This information is normalized into a predefined schema for a machine-learning-based recommendation engine operated by a computing device. The system determines respective selections of the layouts for potential buyers. The recommendation engine selects a layout based on various factors, including the offered product, content and organization of the layout, demographics, and online behavior of the potential buyer. Finally, the embodiment transmits output files to a printing system, representing the offered product, layout, and potential buyer.
Career Highlights
Joy Wilson is currently employed at Quad/Graphics, Inc., where she continues to develop innovative solutions in marketing technology. Her work has significantly impacted how companies approach personalized advertising.
Collaborations
Joy collaborates with talented coworkers, including Brent Laufenberg and Eric Sherlock, to enhance her projects and drive innovation within her team.
Conclusion
Joy Wilson is a remarkable inventor whose work in automated personalized marketing is paving the way for more effective advertising strategies. Her contributions are shaping the future of how businesses connect with potential customers.