Company Filing History:
Years Active: 2019-2020
Title: Peter Hurford: Innovator in Personalized Mail Solutions
Introduction
Peter Hurford is an accomplished inventor based in Chicago, IL (US). He has made significant contributions to the field of personalized marketing through his innovative patents. With a total of 2 patents, Hurford has focused on enhancing the efficiency and effectiveness of print advertisements.
Latest Patents
Hurford's latest patents revolve around the automated generation of personalized mail. One embodiment involves receiving input information related to an offered product or service, along with two or more layouts of a print advertisement. It also considers the demographics and online behavior of potential buyers. The information is normalized into a predefined schema for a machine-learning-based recommendation engine operated by a computing device. This engine selects a layout for a potential buyer based on various factors, including the offered product or service, content and organization of the layout, demographics, and online behavior. The process culminates in transmitting output files to a printing system, representing the offered product or service, the layout, and the potential buyer.
Career Highlights
Peter Hurford is currently employed at Quad/Graphics, Inc., where he continues to develop innovative solutions in the marketing sector. His work has significantly impacted how companies approach personalized advertising.
Collaborations
Some of his notable coworkers include Brent Laufenberg and Joy Wilson, who contribute to the collaborative environment at Quad/Graphics, Inc.
Conclusion
Peter Hurford's contributions to the field of personalized mail solutions demonstrate his commitment to innovation and efficiency in marketing. His work continues to influence the industry and pave the way for future advancements.