Location History:
- Seattle, WA (US) (2021)
- Edinburgh, GB (2023)
Company Filing History:
Years Active: 2021-2023
Title: Inventor Spotlight: Zhun Zhang
Introduction
Zhun Zhang is an accomplished inventor based in Seattle, WA, known for his contributions to the field of audience selection for advertising campaigns. With two patents to his name, Zhang's innovative approaches utilize machine learning to enhance targeted media delivery based on consumer interactions.
Latest Patents
Zhun Zhang holds two significant patents that reflect his expertise in machine learning and audience generation. The first patent, titled **Enhanced Goal-Based Audience Selection**, presents an advanced method for generating audience groups tailored for advertisement campaigns. This method involves a systematic process of analyzing user actions to identify and construct a target audience effectively.
The second patent, **Targeted Media Delivery Based on Previous Consumer Interactions**, describes techniques for generating audiences by leveraging consumer behavior data. This patent outlines a process where characteristics of consumer interactions with items in an online marketplace are analyzed to retrieve audience identifiers. This information is crucial for advertisers seeking to reach consumers who have previously engaged with their products.
Career Highlights
Zhun Zhang is currently employed by Amazon Technologies, Inc., where he applies his innovative thinking to improve advertising strategies. His work focuses on the intersection of machine learning and consumer engagement, making a significant impact in the field of digital marketing.
Collaborations
Throughout his career, Zhun Zhang has collaborated with notable professionals, including Ravi Bhagavan and Andrea Larsen. These partnerships have enriched his projects and fostered a collaborative environment aimed at pushing the boundaries of audience selection technologies.
Conclusion
Zhun Zhang's contributions to the field of audience selection and targeted advertising have established him as a notable inventor in the technology sector. With his innovative patents and collaborative efforts at Amazon Technologies, Inc., Zhang continues to shape the future of consumer engagement and marketing strategies.