Amazon Technologies, Inc.

Zhun Zhang

Ravi Bhagavan

Andrea Larsen

Pawel Pomorski

Graham Reid Scarth Ritchie

Zhiyu Du

Devices, systems, and methods are provided for goal-based audience selection. A method for generating an audience using machine learning may include receiving a request to generate an audience for an advertisement campaign, the request including an objective associated with presentation of the advertisement campaign. The method may include determining first user actions based on the objective, and identifying first users of a system who performed the first user actions using the system. The method may include determining second user actions performed by the first users prior to performing the first user actions, and identifying second users of the system who performed the second user actions and failed to perform the first user actions. The method may include generating a target audience to which to present the advertisement campaign, and causing presentation of the advertisement campaign to the target audience.

Enhanced goal-based audience selection

This disclosure describes systems, devices, and techniques related to generating audiences for media campaigns based on previous consumer behavior. In some examples, a query is received from at least one provider device. The query may indicate at least one characteristic of interactions between consumer accounts and items offered by an online marketplace. Audience identifiers can be retrieved from at least one database corresponding to the query. In some cases, the audience identifiers indicate a set of consumer accounts that have previously interacted with one or more items according to the characteristic(s) specified by the query. An indication of the audience identifiers can be output to the provider.

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Seattle, WA, United States of America

Zhun Zhang