Zheng Shi

Title: Innovations by Zheng Shi in Digital Consumer Engagement

Introduction

Zheng Shi is an accomplished inventor based in San Carlos, CA (US). He has made significant contributions to the field of digital marketing and consumer engagement. His innovative approach focuses on understanding consumer behavior, particularly among disengaged users.

Latest Patents

Zheng Shi holds a patent titled "Dynamically adjusting digital component campaign values for disengaged consumers." This technology is designed to determine whether a consumer presented with a digital component is disengaged or qualifies as a disengaged consumer at the time of selection. An artificial intelligence model is employed to predict the likelihood of a consumer being disengaged. This prediction can dynamically adjust a merchant's bid during an auction, enhancing the chances of the digital component being selected. Additionally, the probability can be used to modify conversion values after the digital component is displayed.

Career Highlights

Zheng Shi is currently employed at Google Inc., where he applies his expertise in artificial intelligence and consumer behavior. His work has the potential to revolutionize how merchants engage with consumers, particularly those who may not be actively interested in their offerings.

Collaborations

Zheng has collaborated with notable colleagues, including Srinivas Rajamani and Matthew Dempsey, to further enhance the effectiveness of his innovations.

Conclusion

Zheng Shi's contributions to the field of digital marketing through his patent demonstrate a forward-thinking approach to consumer engagement. His work at Google Inc. continues to influence how businesses interact with consumers in the digital landscape.