The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 21, 2026
Filed:
May. 13, 2024
Google Llc, Mountain View, CA (US);
Srinivas Rajamani, San Jose, CA (US);
Matthew Dempsey, San Jose, CA (US);
Manish Kurse, Los Altos, CA (US);
Geoffrey Levine, San Jose, CA (US);
Zhi Xing, San Jose, CA (US);
Tal Akabas, Palo Alto, CA (US);
Dongguang You, Sunnyvale, CA (US);
Yuan Fang, Palo Alto, CA (US);
Zheng Shi, San Carlos, CA (US);
Digvijay Singh, Mountain View, CA (US);
Shrikrishna Shrin, San Jose, CA (US);
Yifan Liu, Fremont, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
The technology is generally directed to determining whether a consumer being presented with a digital component is a disengaged and/or qualifying disengaged consumer at the time the digital component is being selected. An artificial intelligence model may be trained and used to predict whether the consumer is a disengaged and/or qualifying disengaged consumer. The prediction may be a probability representing the likelihood that the user is a disengaged and/or qualifying disengaged consumer for a given merchant. The probability may be used to dynamically adjust the merchant's bid at the time of auction to have the merchant's digital component selected. The probability may, in some examples, may be used to dynamically adjust the conversion values after the merchant's digital component is provided for output.