This inventor holds 1 USPTO granted patent and 1 published patent application. Top assignee: Google Inc.. Active years: 2026.
Company Filing History:
Years Active: 2026
Title: Shrikrishna Shrin: Innovator in Digital Consumer Engagement
Introduction
Shrikrishna Shrin is an accomplished inventor based in San Jose, California. He has made significant contributions to the field of digital marketing and consumer engagement through his innovative patent. His work focuses on enhancing the effectiveness of digital components presented to consumers.
Latest Patents
Shrikrishna holds a patent titled "Dynamically adjusting digital component campaign values for disengaged consumers." This technology is designed to identify whether a consumer is disengaged or qualifies as a disengaged consumer when interacting with a digital component. An artificial intelligence model is employed to predict the likelihood of a consumer being disengaged. This prediction can dynamically adjust a merchant's bid during an auction, ensuring that the merchant's digital component is selected. Additionally, the probability can be used to modify conversion values after the digital component is displayed.
Career Highlights
Shrikrishna is currently employed at Google Inc., where he applies his expertise in artificial intelligence and digital marketing. His innovative approach has the potential to transform how merchants engage with consumers, particularly those who may not be actively participating in digital campaigns.
Collaborations
He collaborates with talented colleagues, including Srinivas Rajamani and Matthew Dempsey, who contribute to the development and implementation of advanced technologies in the digital marketing space.
Conclusion
Shrikrishna Shrin's work exemplifies the intersection of technology and consumer engagement. His innovative patent addresses a critical challenge in digital marketing, showcasing his commitment to enhancing the effectiveness of digital interactions.