Company Filing History:
Years Active: 2017
Title: Yen Pai - Innovator in Real-Time Bidding Systems
Introduction
Yen Pai is a notable inventor based in El Cerrito, CA (US). She has made significant contributions to the field of electronic advertising through her innovative patent. Her work focuses on enhancing the efficiency of online auctions, particularly in the realm of real-time bidding systems.
Latest Patents
Yen Pai holds a patent for a "Simulator for a real-time bidding system." This invention describes a multistage online auction for electronic advertising, which includes a simulation process. The first stage of the auction occurs internally within a demand-side platform, where multiple advertiser clients compete to determine whose advertisement is submitted to at least one external auction site. Advertiser clients can simulate their participation, allowing them to enter bids and campaign targeting parameters. The simulation processes a bidder's campaign in real time, just like real bidders. Ad placement opportunities from external auction sites are filtered for each campaign, producing a list of targetable impressions. The client placing the highest real bid has their ad submitted to the second stage external auction. Simulating bidders receive reports on targetable impressions for their campaigns, with winnable impressions identified based on their simulated bids.
Career Highlights
Yen Pai is currently employed at Adobe Systems Inc., where she continues to innovate in the field of digital advertising. Her work has been instrumental in developing systems that improve the bidding process for advertisers, making it more efficient and effective.
Collaborations
Yen has collaborated with notable colleagues, including John Hughes and Adam Rose. Their teamwork has contributed to the advancement of technologies in the advertising sector.
Conclusion
Yen Pai's contributions to real-time bidding systems have made a significant impact on the electronic advertising industry. Her innovative patent showcases her expertise and commitment to enhancing online auction processes.