The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 12, 2017
Filed:
Jan. 31, 2013
Adobe Systems Incorporated, San Jose, CA (US);
ADOBE SYSTEMS INCORPORATED, San Jose, CA (US);
Abstract
A multistage online auction for electronic advertising is described including simulation. A first stage auction occurs internally within a demand-side platform where multiple advertiser clients compete to determine whose advertisement is submitted to at least one external auction site. Within the internal auction, an advertiser client optionally simulates their participation. All bidders enter a bid and campaign targeting parameters. A simulating bidder's campaign is processed in real time just as those of real bidders. Ad placement opportunities received from an external auction site are filtered for each campaign producing a list of targetable impressions. For each targetable impression, the client placing the highest real bid has their ad and bid submitted to the second stage external auction. A simulating bidder receives a report on targetable impressions for their campaign. A targetable impression for a simulated bid that is higher than any real bid is reported as a winnable impression.