Company Filing History:
Years Active: 2013-2021
Title: The Innovative Mind of John Hughes
Introduction
John Hughes, an accomplished inventor based in Lafayette, CA, has made significant contributions to the field of online advertising and media analysis. With an impressive portfolio of 18 patents, Hughes is recognized for his innovative systems and methods that revolutionize how advertisers predict and price advertising effectiveness.
Latest Patents
Hughes's latest patents showcase his expertise in enhancing online advertising strategies. One notable patent is titled "Systems and methods for predicting and pricing of gross rating point scores by modeling viewer data." This invention details methods for characterizing websites and viewers to predict Gross Rating Points (GRPs) for online ad campaigns. It facilitates a more nuanced understanding of viewer demographics and their interactions with various media properties, allowing advertisers to make more informed decisions regarding campaign pricing.
Another significant patent is related to "Conducting dynamic media lift studies concurrently with operating online advertising campaigns." This innovation enables advertisers to evaluate the effectiveness of their campaigns by substituting non-intended ads during a campaign and adjusting attribution results accordingly. This technique provides advertisers with insights into the net media lift achieved through intended ads without incurring additional costs.
Career Highlights
Throughout his career, Hughes has worked with prominent companies, including Adobe, Inc. and Adobe Systems Incorporated. His time at these organizations has undoubtedly equipped him with the knowledge and experience necessary to develop groundbreaking advertising technologies and methodologies.
Collaborations
Hughes has collaborated with notable professionals in the industry, including Jason Lopatecki and Adam Rose. These collaborations have contributed to the advancement of his innovative ideas and the successful implementation of his patented technologies.
Conclusion
John Hughes exemplifies the spirit of innovation in the realm of online advertising. His 18 patents highlight his commitment to enhancing media effectiveness through predictive analytics and dynamic studies. As the landscape of digital advertising continues to evolve, Hughes's work will undoubtedly have a lasting impact on how advertisers strategize and execute their campaigns.