Company Filing History:
Years Active: 2013-2021
Title: Innovations by Adam Rose in Online Advertising
Introduction
Adam Rose is a notable inventor based in San Pablo, CA, with a significant contribution to the field of online advertising. He holds 14 patents that showcase his expertise in predicting and pricing advertising metrics through advanced modeling techniques. His work has been instrumental in enhancing the effectiveness of online media campaigns.
Latest Patents
Among his latest patents, one focuses on "Systems and methods for predicting and pricing of gross rating point scores by modeling viewer data." This invention involves characterizing websites and viewers to predict Gross Rating Points (GRPs) for online advertising campaigns. The system establishes a truth set of viewers with known characteristics and compares it with historical media viewing activity to determine the polarity of different media properties concerning gender and age bias. This innovative approach allows advertisers to receive a predicted and priced GRP total for their campaigns.
Another significant patent is titled "Methods for viewer modeling and bidding in an online advertising campaign." This invention employs supervised machine learning to analyze viewer activities and attributes, producing models that determine the probabilities of unknown viewers belonging to specific demographic segments. These models help in predicting on-target impressions and GRPs, allowing for more effective bidding in online media auctions.
Career Highlights
Adam Rose has worked with prominent companies such as Adobe Systems Inc. and Adobe, Inc. His experience in these organizations has contributed to his understanding of the advertising landscape and the technological advancements necessary for innovation in this field.
Collaborations
Throughout his career, Adam has collaborated with talented individuals, including John Hughes and Jason Lopatecki. These partnerships have likely enriched his work and led to the development of groundbreaking technologies in online advertising.
Conclusion
Adam Rose's contributions to the field of online advertising through his innovative patents demonstrate his expertise and commitment to enhancing advertising effectiveness. His work continues to influence the industry and pave the way for future advancements.