Yejin Choi

Title: Yejin Choi: Innovator in Deceptive Content Detection

Introduction: Yejin Choi, a talented inventor based in Ithaca, NY, has made significant contributions to the fields of technology and artificial intelligence. With a total of eight patents to her name, Choi is recognized for her innovative methods aimed at addressing the growing issue of deceptive content on various platforms.

Latest Patents: Among her most recent inventions are two notable patents focused on detecting deceptive content. The first patent, titled "System and Methods for Automatically Detecting Deceptive Content," encompasses a classifier designed to enhance the accuracy of detecting deceptive opinion entries. This invention leverages a comprehensive feature analysis, uncovering the correlation between deceptive opinions and imaginative writing. By modeling deception within a generative framework, Choi's methods aim to assess the prevalence of deception within popular online review communities, tackling a rapidly growing problem in these digital spaces.

The second patent, titled "Using External Sources for Sponsored Search Ad Selection," offers a system and method for optimizing sponsored search ad selections using external sources, such as landing pages. This system intelligently identifies relevant regions within these external sources and extracts features pertinent to a query to streamline the ad selection process. By augmenting item selection with these useful features, Choi's innovation enhances the efficiency of advertising strategies.

Career Highlights: Choi's career is marked by her innovative work at notable institutions such as Microsoft Technology Licensing, LLC, and Cornell University. Her expertise in technology and research has placed her at the forefront of developments in AI and content detection systems.

Collaborations: Throughout her career, Yejin Choi has had the opportunity to collaborate with exceptional professionals, including Alexandre Vicktorovich Grigorovitch and Troy Batterberry. These collaborations have further enriched her research and have contributed to her success as an inventor.

Conclusion: Yejin Choi exemplifies the spirit of innovation through her dedication to tackling the challenges posed by deceptive content online. With her impressive portfolio of patents and impactful collaborations, she continues to make a notable difference in the technology landscape, paving the way for more trustworthy online interactions.