The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 08, 2015
Filed:
Apr. 21, 2010
Marcus Fontoura, Mountain View, CA (US);
Vanja Josifovski, Los Gatos, CA (US);
Evgeniy Gabrilovich, Sunnyvale, CA (US);
BO Pang, Sunnyvale, CA (US);
Yejin Choi, Ithaca, NY (US);
Mauricio Riguette Mediano, Cupertino, CA (US);
Marcus Fontoura, Mountain View, CA (US);
Vanja Josifovski, Los Gatos, CA (US);
Evgeniy Gabrilovich, Sunnyvale, CA (US);
Bo Pang, Sunnyvale, CA (US);
Yejin Choi, Ithaca, NY (US);
Mauricio Riguette Mediano, Cupertino, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A system and a method are provided for using external sources (e.g., landing pages) for sponsored search ad selection. In one example, the system identifies one or more regions of an external source. The one or more regions are relevant to a query. The external source includes a source that includes relevant data that is usable for augmenting an ad selection process. The system extracts one or more features from the one or more regions. The system determines which of the one or more features are relevant for item indexing. The system then augments an item selection process by using the one or more features that are relevant for item indexing.