Company Filing History:
Years Active: 2019-2020
Title: Yaron Greif: Innovator in Advertising Technology
Introduction
Yaron Greif is a notable inventor based in San Francisco, CA. He has made significant contributions to the field of advertising technology, holding a total of 3 patents. His work focuses on optimizing advertisement selection and pricing within social networking systems.
Latest Patents
Yaron's latest patents include innovative systems for advertisement selection and pricing. One of his patents, titled "Advertisement selection and pricing using discounts based on placement," describes a system that identifies candidate advertisements for users while they engage with social networking content. This system evaluates various arrangements of advertisements to maximize revenue by adjusting prices based on their placement. Another patent, "Advertisement selection and pricing based on advertisement type and placement," outlines an online system that selects advertisements to maximize total value. This system associates advertisement types with specific slots and determines the expected value of placements to optimize user experience and revenue.
Career Highlights
Yaron Greif is currently employed at Facebook, Inc., where he continues to develop and refine his innovative advertising technologies. His work has had a substantial impact on how advertisements are presented to users, enhancing both user engagement and revenue generation for the platform.
Collaborations
Yaron has collaborated with talented individuals such as Zhengyu Yin and Chinmay Deepak Karande, contributing to the advancement of advertising technologies within his organization.
Conclusion
Yaron Greif's contributions to advertising technology through his patents and work at Facebook, Inc. highlight his role as an influential inventor in the field. His innovative approaches to advertisement selection and pricing continue to shape the landscape of online advertising.