The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 31, 2020
Filed:
Jun. 04, 2012
Alon Amit, Los Altos, CA (US);
Yaron Greif, San Francisco, CA (US);
John Hegeman, Palo Alto, CA (US);
Alon Amit, Los Altos, CA (US);
Yaron Greif, San Francisco, CA (US);
John Hegeman, Palo Alto, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An advertising selection and placement system is provided for a social networking system. An advertising selection module identifies candidate advertisements for a user to view along with social networking content. The candidate advertisements can be placed in various slots on the user's display. The expected value of various arrangements of the candidate advertisements in the slots is determined, and advertisements may be selected and placed to optimize revenue to the system. Each advertisement is evaluated using a discount function that adjusts the price of the advertisement based on its placement.