Company Filing History:
Years Active: 2014
Title: **Xavier John Vetticappallil: Innovator in Video Ad Delivery Technology**
Introduction
Xavier John Vetticappallil is a prominent inventor located in Redmond, WA. He holds a patent that significantly contributes to the field of digital advertising, particularly in the efficient delivery of video ads.
Latest Patents
Vetticappallil's notable patent is titled "Video Ad Delivery Using Configurable Video Ad Policies." This innovation encompasses systems and methods designed for video ad delivery utilizing dynamic and configurable video ad policies. The patent outlines a sophisticated ad platform service capable of handling various media registration tasks, which involve receiving input data that includes a video ad policy, associated metadata, and content from a digital video client. The architecture of the ad platform is meticulously designed, featuring a registration database for storing incoming data, a manifest service, and a manifest generation engine. These components work together to ensure video ads are effectively managed and delivered to the appropriate clients.
Career Highlights
Xavier is currently associated with Microsoft Technology Licensing, LLC, where he leverages his expertise in technology and innovation. His role involves developing advanced systems that enhance the delivery and management of multimedia content.
Collaborations
Throughout his career, Vetticappallil has collaborated with talented professionals, including David A. Braun and Mark H. Masterson. These partnerships have played a crucial role in shaping the innovative solutions he has worked on, further advancing the capabilities of video ad delivery systems.
Conclusion
Xavier John Vetticappallil is a key figure in the realm of digital advertising innovation, with his patented technology poised to improve the efficiency and effectiveness of video ad distribution. His contributions at Microsoft highlight the significance of collaborative efforts in driving technological advancements and shaping the future of advertising.