The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 16, 2014
Filed:
Jan. 07, 2009
David A. Braun, Redmond, WA (US);
Mark H. Masterson, Seattle, WA (US);
Ashish Gupta, Bothell, WA (US);
Mark D. Schwesinger, Bellevue, WA (US);
Tianjun Shi, Sammamish, WA (US);
Xavier John Vetticappallil, Redmond, WA (US);
David A. Braun, Redmond, WA (US);
Mark H. Masterson, Seattle, WA (US);
Ashish Gupta, Bothell, WA (US);
Mark D. Schwesinger, Bellevue, WA (US);
Tianjun Shi, Sammamish, WA (US);
Xavier John Vetticappallil, Redmond, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
Systems and methods for video ad delivery using configurable dynamic video ad policies are provided. A system for delivering video ads to a video client may include an ad platform service. The ad platform service may have a media registration module configured to receive input data including a video ad policy and associated metadata and digital video content from a digital video content client. The ad platform service may further include a registration database configured to store input data received from the media registration module. The ad platform service may further include a manifest service and an associated manifest generation engine, wherein the manifest service may be configured to receive an ad manifest request from a video client. In response, the manifest generation engine may be configured to generate a manifest instance based on input data received at the manifest service, the manifest service being configured to send the manifest instance to the video client.