Company Filing History:
3 out of 635 
2 out of 27 
1 out of 364 
Years Active: 2018-2022
Title: Innovations of Wentong Li
Introduction
Wentong Li is a prominent inventor based in Saratoga, California, known for his contributions to the field of online advertising technology. With a total of eight patents to his name, he has developed innovative systems that enhance the effectiveness of digital marketing strategies.
Latest Patents
One of his latest patents is a location retargeting system for online advertising. This system is designed to retarget customers based on a mobile device query initiated by a user. It includes a query module that receives geographical information from the mobile device and determines geographical identifiers. An indexed database stores a plurality of customers with geographical identifiers close to the determined area. A processor selects an advertiser located near this area, and a performance feedback module assigns effectiveness ratings to advertisements based on marketing attributes. The advertisement recommendation module then suggests advertisements to customers based on these ratings.
Another significant patent is a behavioral retargeting system and method for cookie-disabled devices. This system utilizes a database that stores user behavior data for multiple consumers. An index-lookup processes this data into various indices, and a data loading module generates a multi-indexed user behavior cube. An online query module processes requests for advertisements and retrieves user behavior data using related user attributes. The ad recommendation module then generates a list of recommended advertisements based on user behavior data and advertiser retargeting criteria.
Career Highlights
Throughout his career, Wentong Li has worked with notable companies such as Oath Inc. and Amobee, Inc. His experience in these organizations has contributed to his expertise in developing advanced advertising technologies.
Collaborations
He has collaborated with talented individuals in the field, including Yi Mao and Kuang-chih Lee, further enhancing the innovative projects he has undertaken.
Conclusion
Wentong Li's contributions to online advertising technology through his patents demonstrate his significant impact on the industry. His innovative systems for retargeting customers are paving the way for more effective digital marketing strategies.