The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 31, 2018
Filed:
Aug. 13, 2012
Kuang-chih Lee, Union City, CA (US);
Burkay Birant Orten, Belmont, CA (US);
Ali Dasdan, San Jose, CA (US);
Wentong LI, Saratoga, CA (US);
Kuang-Chih Lee, Union City, CA (US);
Burkay Birant Orten, Belmont, CA (US);
Ali Dasdan, San Jose, CA (US);
Wentong Li, Saratoga, CA (US);
Amobee, Inc., Redwood City, CA (US);
Abstract
Embodiments of the invention present an approach to conversion rate estimation which relies on using past performance observations along user, publisher, and advertiser data hierarchies. More specifically, embodiments of the invention model the conversion event at different select hierarchical levels with separate binomial distributions and estimate the distribution parameters individually. It is shown how to combine these individual estimators using logistic regression to identify conversion events accurately. Embodiments of the invention can also handle many practical issues, such as data imbalance, missing data, and output probability calibration, which render this estimation problem more difficult for a real-world implementation of the approach.