Vibhor Rastogi

Title: Vibhor Rastogi: Innovator in User Identification Technology

Introduction

Vibhor Rastogi is a prominent inventor based in San Francisco, CA. He has made significant contributions to the field of technology, particularly in user identification across devices. With a total of 3 patents, Rastogi's work focuses on enhancing the accuracy of conversion attribution in digital environments.

Latest Patents

One of Vibhor Rastogi's latest patents is a method and system for identifying users across mobile and desktop devices. This innovative method includes obtaining a first identifier associated with a first device and a second identifier associated with a second device. It bridges these identifiers based on a determination made by a probabilistic classifier that they are associated with a common user. This process allows for attributing a conversion on a website accessed using the second device.

Career Highlights

Rastogi currently works at Twitter, Inc., where he applies his expertise in technology and innovation. His role involves developing advanced systems that improve user experience and data accuracy. His contributions have been instrumental in shaping the way user data is analyzed and utilized in the digital landscape.

Collaborations

Vibhor Rastogi has collaborated with notable colleagues, including Chinmoy Dutta and Junjun Li. These partnerships have fostered a creative environment that encourages innovation and the development of cutting-edge technologies.

Conclusion

Vibhor Rastogi is a key figure in the realm of user identification technology, with a focus on improving conversion attribution methods. His work at Twitter, Inc. and his innovative patents highlight his commitment to advancing technology in meaningful ways.